The production process of gift box packaging is complex, including: customers reach production intention → communicate with customers to reach design intention → design (structural design and decoration design) → customers determine design scheme → determine proofing scheme → proofing → customers determine samples → place orders → production review → material ordering → printing → post press processing → blanking → forming → mounting → packaging and warehousing → delivery → collection → customer maintenance, Any problem in any link will lead to the re production of gift box packaging.

結(jié)構(gòu)設(shè)計(jì)

Structural design

在商品經(jīng)濟(jì)日益發(fā)達(dá)的今天，商品包裝以其精美的外觀，增強(qiáng)了商品的形式感與美觀度。因此，包裝設(shè)計(jì)成為現(xiàn)代商品管理營(yíng)銷(xiāo)的重要環(huán)節(jié)。然而，大多數(shù)設(shè)計(jì)師在進(jìn)行包裝設(shè)計(jì)時(shí)，往往將大量精力投入在包裝的色彩與圖形圖案上，卻忽略了包裝設(shè)計(jì)中另外一個(gè)重要的審美因素——結(jié)構(gòu)。

In today's increasingly developed commodity economy, commodity packaging enhances the sense of form and beauty of commodities with its exquisite appearance. Therefore, packaging design has become an important part of modern commodity management and marketing. However, most designers often put a lot of energy into the color and graphics of packaging design, but ignore another important aesthetic factor in packaging design - structure.

結(jié)構(gòu)是包裝的骨架，一個(gè)和諧的結(jié)構(gòu)本身就存在美感，失去了結(jié)構(gòu)意義的包裝就會(huì)缺乏生命力。結(jié)構(gòu)直接決定了包裝是否堅(jiān)固耐久，同時(shí)也關(guān)系到包裝的生產(chǎn)制造、加工工藝和經(jīng)濟(jì)成本等，對(duì)包裝的經(jīng)濟(jì)效益和藝術(shù)效果都有很大影響。

Structure is the skeleton of packaging. A harmonious structure itself has aesthetic feeling. Packaging without structural significance will lack vitality. The structure directly determines whether the packaging is firm and durable. At the same time, it is also related to the manufacturing, processing technology and economic cost of packaging, which has a great impact on the economic and artistic effect of packaging.

根據(jù)印刷工作經(jīng)驗(yàn)，在對(duì)禮盒包裝進(jìn)行結(jié)構(gòu)設(shè)計(jì)時(shí)，需要考慮如下問(wèn)題：

According to the printing experience, the following problems need to be considered in the structural design of gift box packaging:

①商品的檔次定位，主要涉及包裝的造型設(shè)計(jì)和材料選擇等，在同等檔次商品包裝中，應(yīng)保證選擇的材料為經(jīng)濟(jì)實(shí)惠，且綠色環(huán)保;

① The grade positioning of goods mainly involves the modeling design and material selection of packaging. In the packaging of goods of the same grade, it should be ensured that the selected materials are economical and environmentally friendly;

②商品的特性和附件，主要涉及包裝的盒型設(shè)計(jì)和內(nèi)襯選擇等;

② The characteristics and accessories of goods mainly involve the box design of packaging and the selection of lining;

③滿(mǎn)足包裝的基本要求;

③ Meet the basic requirements of packaging;

④相應(yīng)的包裝測(cè)試，保證包裝具有一定強(qiáng)度，足以保護(hù)內(nèi)裝商品;

④ Corresponding packaging tests shall be carried out to ensure that the packaging has a certain strength and is sufficient to protect the inner goods;

⑤盡量使包裝滿(mǎn)足機(jī)械化或半機(jī)械化生產(chǎn)。

⑤ Try to make the packaging meet mechanized or semi mechanized production.